10 Free SEO Tools for Site Analysis, Keyword & Competitor Research

Which are the best free SEO tools in 2022? This is one of the top questions for beginners in search engine optimization. In this quick yet comprehensive write-up, we have covered the top SEO optimization tools for competitor research, website analysis, keyword research and other search engine optimization tasks.

We know the importance of using the right search engine optimization tools to make your efforts count and improve website ranking. While there are many free and premium tools available, choosing the right tool is important.

Premium tools are great when you want high limits for all the functions, advanced features and functionalities, and quick support. But for most of your tasks, some free SEO tools online will do the job for you.

Having said that, let us move on to the list of top SEO tools in 2022 that you can use without any cost. Used by a huge community of digital marketers and SEOs, these tools will provide you with actionable data, backlinks, keywords, spam scores, website analysis and much more.

Free SEO Tools for Competitor Research

  1. Spyfu
    This tool helps you spy on your competitors, gives you insights about your top competitors keywords, find websites that bid on your PPC keywords, analyze competitors’ rankings for specific keywords , and checks their backlinks.

You can download your competitor’s SEO profile report and use it offline for further analysis. It is also useful for keyword research and other SEO tasks.

  1. SEMrush
    SEMrush is one of the best SEO tools for competitor research and website analysis. You can see the performance of specific websites along with the ranking of their pages. It also shows the visibility of a website on Google over time and for which keywords.

You can see a comparison of your page rankings against competitors, do backlink analysis, find keywords suitable for SEO and PPC, and explore more tool features.

  1. Ahrefs
    Ahrefs is another great tool for competitor research, website analysis, and keyword research. It has almost everything you would need for SEO auditing. It has many different in-built online tools like Site Explorer, Site Audit, Keyword Explorer, Rank Tracker and Content Explorer.
  2. Mozu
    Moz is a major tool in SEO and Digital Marketing. It is an all-rounder for competitive research, SEO auditing, tracking the performance of top keywords for multiple search engines, spying on competitors’ backlinks with anchor text and DA, and conducting keyword research.
  3. SEOptimer
    SEOptimer helps you audit your website for SEO. It examines several factors that are important in search engine optimization, and shows the problems that prevent your website from ranking better on Google. Along with showing the main issues, SEOptimer also reveals actionable suggestions to get rid of those issues and make your site SEO friendly.

In addition, you can monitor the ranking of your site for specific keywords over time, improving and declining ranking, etc.

  1. Google Search Console
    When it comes to analyzing your site for SEO, you should start with Google Search Console. Once integrated, it will show you your site’s organic performance, coverage errors and ranking constraining concerns, sitemaps, check specific URLs for indexing, etc.

In addition, Google Search Console also shows the number of clicks, impressions, CTR, keywords that drive traffic, new sitemaps and URLs to be submitted for indexing, etc.

  1. Google PageSpeed ​​Insights
    Your website’s loading speed is important not only because it is a top-ranking factor, but also because it is vital to the user experience. Slow loading web pages can bring down your organic ranking and reduce conversions. This is where the role of Google PageSpeed ​​Insights comes in.

It shows you the score in terms of the loading speed of your website for both mobile and desktop devices. In addition, PageSpeed ​​Insights tells you about potential problems affecting site speed, such as server issues, image size and format, and what you should do to fix them.

Free SEO Tools for Keyword Research

  1. Google Keyword Planner
    When finding the right keywords for your content, Google Keyword Planner should be a top choice. It’s built-in with Google Ads, but you can use it for free.

You can enter multiple key phrases at once and see multiple keyword variations for your topic with monthly volume limits and SEO difficulty. It also categorizes branded keywords and allows filtering to find the keywords you will need.

  1. Uber Tips
    Ubersuggest is developed by Neil Patel and is one of the best free SEO tools for keyword research and content analysis. Type in your topic or keyphrase, select a country, and it will show you the top keywords along with their volume and difficulty score.

You can also view related keywords, queries, content rankings and social shares for those keywords.

  1. Reply to the Public
    It is an underrated free tool for keyword research, but if used properly, it can help you find long-tail keywords and questions asked by your audience. When you enter your topic, it shows several views that are searched by users. The best part about this is that you get all the queries that people search for on Google and other search engines.

It doesn’t show monthly volume, but shows a green dot with different colors. Darker color means more quantity, while lighter means less quantity.


There are a few more top free SEO tools that you can use for keyword research, website analysis, and competitor research. 

  • Screaming Frog
  • Keyword Hero
  • SEOlyzer
  • Mobile-Friendly Test
  • SEO Minion
  • SEO Quake
  • Small SEO Tools




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