Unless you are a newbie in the world of search marketing, you must have heard about Google E.A.T. While this notion has existed since 2014, it is fast becoming one of the most relevant SEO elements.
Unfortunately, this is one of the most perplexing concepts even for SEO professionals.
Primarily, a website runs on content. This enables Google to improve your site’s rank by building expertise, authoritativeness, and credibility. And that’s what E.A.T means. Therefore, you need to make every material work.
This article is there to get you there.
Read below and understand the different aspects of Google E.A.T and understand how you can use it to make your content worth your efforts.
What does Google E.A.T mean?
Google E.A.T refers to a set of authoritative references to communicate a quality experience online. It emphasizes on the quality of the content, the creator of the content, and the website.
In simple words, Google not only wants you to get relevant search results for your queries, but you also get the highest quality ones with content developed by creators on websites you can trust.
To measure your website’s expertise, authoritativeness, and credibility, Google divides E.A.T analysis into three dimensions.
- website quality
- Main material quality
- quality of author
Google E.A.T. importance of
If Google decides that the quality of your website, the quality of the content, and the rights of the creators are not of high standards, you are impossible to systematically perform well.
Even if you make it clear that the creators of your content are experts in their subject, you can still get a low content E.A.T score.
Google E.A.T is the way your Google sees your website. And if you choose to ignore Google E.A.T, and focus only on content and technical SEO, you’re missing out on a valuable piece of the important algorithmic puzzle.
Google ensures the accuracy, reliability, and usefulness of the information
Basically, Google E.A.T is a method by which a search engine tries to provide accurate, reliable, and relevant information to web searchers.
After all, anyone can develop a website and publish whatever they want. You don’t need to be a professional in any specific field.
And it presents a major challenge for Google.
In this digital age, most individuals make their lessons according to online search results. Google makes sure those decisions are made on as reliable information as possible.
For example, in Google’s view, an economic article written by a well-known economist is more important than a random article created by unverified economic guidance.