The Ultimate Guide for SEO Automation

SEO or Search Engine Optimization is one of the keystones when it comes to finding and retaining new audiences. However, with its many benefits, doing quality SEO is something that requires both time and expertise.

This makes it difficult for many businesses to maintain their other operations.

In that case, many businesses can also hire an SEO specialist to work full-time.

Or, businesses can take advantage of technology and help themselves to maximize their productivity.

In this blog, we will dive into the world of SEO automation, understand its various aspects and find out how it works.

What is SEO Automation?
In simple words, SEO automation refers to the process of automating repetitive tasks. It uses software to programmatically optimize the performance of a website.

SEO automation is a constantly evolving field. While a large amount of tasks can be automated, the overall workflow of SEO still lags behind in this regard.

Why does SEO automation matter?
With technological advancement, the adaptation of various marketing techniques has become more effective. Different SEO tasks can be assigned with different automation tools. Doing so can help you manage your budget and resources efficiently.

Your business can also enjoy some other benefits, some of which are mentioned below.

Capture relevant data: One can reveal some relevant data with the help of SEO automation. The keyword monitoring process becomes very easy. Factors like search volume, relevant keywords can be easily traced.
SEO automation can provide you with important insights into your domain authority, which will help you raise your website’s grades.
Reduces Team Burnout: Team burnout is a serious threat to productivity. This is mainly due to performing repetitive tasks in a fast paced workspace.
Unfortunately, most SEO tasks are often detail-oriented and tedious. Therefore, investing in SEO automation provides a foundation for innovative thinking.
So, instead of letting your workers work for repetitive work, free them up and let them work on creative solutions.
Empowers the team at scale: Since SEO is a labor intensive field, it is quite dangerous to scale it. For example, in the case of local SEO, it becomes difficult for most marketing teams to maintain dozens of listings.
Whereas SEO automation allows you to use the dashboard to update all the important directories with just a few clicks. Plus, with everything centralized, you’ll probably make fewer mistakes.

Which elements of SEO can be automated?
SEO automation does not end in hands-on activity. It just streamlines your SEO process. Therefore, one needs to plan what tasks he automates.

Some SEO tasks that can be automated are:

Site Monitoring: Websites that create messy pages, broken pages, and insecure security protocols are not displayed on the search results page.
With Site Monitoring, you can pay attention to all your webpages and do manual testing every time.

If the tool detects an error, it will notify you so that you can rectify it.
Backlink analysis: The number of links directed to your website is an important factor in allowing search engines to rank your website based on credibility and credibility. The more links, the higher the ranking.

Backlink analysis lets you identify who is linking to your website. If spammy websites are found pointing to you, you can also be fined.
Evaluating your industry traffic potential: Evaluating traffic potential can be difficult. With SEO automation, anyone can reveal the all-important traffic data for any given place. It also provides traffic per source, most relevant websites per channel, and other trends.
Tracking Rank: The main goal of SEO is to rank higher. But when you try to rank for multiple keywords, it becomes difficult to keep going.
The rank tracking tool enables you to check how a page ranks, and how it increases or decreases over time. In addition, these tools help you identify which technology is working and which is not.

Stages of SEO automation

To truly reap the benefits of SEO automation, it’s important to understand the stages in which SEO automation works. To help you out, we have mentioned them down below. 

  • Collecting data: Data aggregation and collection is a crucial step in your SEO journey. There are several ways to download and collect data to draw insights.
    It constitutes aspects such as- site crawl data, reporting and dashboards, backlinks, and rank tracking.
    Data collection and aggregation is a commodity. Various SEO tools offer this service at affordable costs.
  • Automated insights: SEO experts can let the technology surface website-specific and actionable insights for them. This can be done with alerts based on AI. It provides you with a notification if the AI discovers an important rank change or if a page element is modified.
    Once alerted, SEO professionals can become attentive towards advanced insights that are delivered from AI.
  • Scaling execution: The last step that involves SEO automation is implementation, execution and testing. The biggest challenge in this regard is the speed of execution and implementation at scale.
    Whether it’s waiting for simple months to be implemented or working on an estimate to get a task prioritized, it slows down everything that should be implemented while search engine speeds ahead.

What to Look for When Choosing the Best SEO Automation Tool?

These are a few SEO automation tools that you can utilise to boost efficiency. Remember, keeping objectives in mind can help you make out the most of these tools.

  • SEMrush: SEMrush is a manifold marketing agency, but it provides some excellent software that can help you get more from SEO. Here are a few such programs. 
  • Backlink analysis: You can check your site and those of your competitors. Backlinks play a significant role in establishing authority, which is important for search engines. 
  • SERP tracking: SEMrush can help you notice how your pages rank against all your keywords daily. Here, you can identify all the changes and connect them to specific strategies. 
  • Keyword research: SEMrush breaks down your keyword research into local and national levels.  
  • Google search console: Google being the number one search engine, tools offered by it are quite useful. Google search console will show how your webpages rank for different keywords and demonstrate which keywords bring the most traffic. 
  • SentiOne: This tool listens to chatter on social websites and alerts you when someone mentions your brand. This can let you determine whether to reach out to those people with related content.
    For SEO, you can share posts or pages links so that users can be directed towards your website.
  • Little warden: It is a tool that can help you automate checks you should be making regularly.  It can help prevent errors which can have negative effects such as: 
  • SSL Certificate cancellation
  • Domain name expiration
  • Robots.txt. changes 

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